Here's everything you need to know.
What's next...
11th May - 17th May
Thanks for being part of the Franchise Mental Health Awareness Campaign. The fact you’re here means you’re already taking a step most brands haven’t yet.
This campaign is about turning intention into action. It's a step that suits you and your business, creating meaningful action forward for your network.
Particiating is free and easy, all you need to do is:
Your pledge is anything you and your brand are commiting to that will develop your wellbeing support, helping to turn intention into action.
Scroll down for some ideas!
Start a conversation with your network and/or head office team around mental wellbeing to reduce stigma and normalise conversation. Think an online lunch & learn, workshop or even a wellbeing-specific email with tools.
Share our 2nd annual franchise mental health and wellbeing survey with your network and encourage responses to help us gather real data on the landscape across our industry. Open to all from 11th May-31st May (all answers anonymous).
11th May-31st May 2026
Help us to gather data across franchising.
Link and QR code coming soon.
You're entirely free to make your own pledge towards developing your network wellbeing support.
The idea is that it helps you to move from intention to action. The most important bit is moving forward and taking action.
“We’ll check in with our franchisees regularly”
Introduce a simple, consistent wellbeing check-in as part of existing calls or comms.
“We’ll review the pressure points in our model”
Take time to identify where stress is highest (onboarding, targets, busy seasons) and look at one area to improve.
“We’ll review the current support in place”
Take time to review what wellbeign support currently exists for your head office team and network and look at one area to improve.
“We’ll make support more visible”
Clearly communicate what support already exists and how to access it - look to create a wellbeing policy if you don't already have one.
“We’ll ask our network what they actually need”
Use the survey (or your own method) and commit to acting on at least one insight gained.
“We’ll train our leadership team”
Invest in mental health awareness training for head office or field support teams.
“We’ll build wellbeing into how we operate”
Add a wellbeing touchpoint into regular HO and franchisee comms, meetings, or reviews.
“We’ll create a safe space for honest conversations”
Set up something ongoing (even informal) where franchisees and your team can speak openly without judgement.
“We’ll pilot one new wellbeing initiative”
Test something small, like a monthly session, resource hub, or support line.
“We’ll commit to longer-term change”
Make this the starting point for a wider wellbeing strategy or accreditation journey.
Host a short, honest leadership video
Your founder or MD shares why mental wellbeing matters in their words to people and business - no script needed, just raw and honest chat.
Run a simple network-wide check-in
Encourage your network and team to complete the wellbeing survey, and book in a date to share the findings
Wellbeing-focused team call
Add a dedicated 15–20 min slot into an existing meeting to talk about pressure and needs, not just performance.
E-newsletter with tools and resources
Acknowledge reality of running a business, sharing support tools and resources, and opening the door for conversation.
Peer conversation groups
Small, informal virtual groups where franchisees can talk openly with each other.
Lunch and learn
Bring in a speaker or keep it internal, but keep it practical and relevant to business life.
Share real stories from the network
Case studies or experiences from franchisees to normalise challenges and reduce stigma - these can be anonymous or not, but invite people to share the good and the challenges.
“What helps me” thread or post
Invite head office and franchisees to share simple things that support their wellbeing.
Manager check-in prompts
Give field support teams a few questions they can naturally weave into conversations.
End-of-week reflection
Ask the network: “What’s one thing you’re taking away from this week?” and store/share responses.